Friday, October 14, 2011

Gender Difference


Gender differences are mostly determined by social behaviors. Men and women are different; therefore, they are treated differently by society. The gaps become more apparent as we grow up, in the way children are raised today. Later, boys and girls start to think and speak differently, because of the influence of the environment. Finally, the impact of society shapes the behavior of individuals, widening the gap between both sexes.
The gender differences start to appear early in the way the children are raised. Those can be as simple as dressing girls in pink as opposed to boys wearing blue. The parents teach girls to be nice and gentle, when boys are taught to be tough and never to cry. The differences deepen, when as teenagers, girls try to be the most popular among friends, using their appearance to attract attention. Boys want to be popular too. But they do not try to be nice to each other or mingle with other boys. They try to imitate adults. To be popular, they need to show leadership and toughness. They get involved in contact sports and anything that shapes their endurance. Parents and school are the most influential tools in shaping young lives in which differences between genders broaden in time.
One of the differences existing between genders and created by society is the way men and women speak. From the youngest age, the girls are taught to “temper what they say so as not to sound too aggressive” (Tannen, Women and men talking on the job, 442). Because of that, their self confidence is not as strong as men. Girls do not think of themselves as strong leaders, simply because they are taught to think this way. In contrary, men are taught to speak their mind, not to be shy and fight the obstacles. They think of themselves as born leaders, therefore, they are more prepared to speak firmly, which gives an “impression of confidence” (Tannen, 445). That firm and confident way of speaking give men the advantage over women in the current business world.
Men and women behave differently, because society demands it. The effects of that are easy to observe in the current and aggressive business world. Women tend to “phrase their ideas as suggestions rather then orders” (Tannen, 444). They do not want to be perceived as bossy, because they want to be likable. They use their feelings in every aspect of life, whereas men can easily separate feelings from business. The impression of power and superiority is highly admirable among men. They are expected to “give orders” (Tannen, 445) and push others around. As oppose to women, they do not need to be likable. Such a behavior would be perceived as weakness, a lack of leadership. The society and stereotypes demand from men to be strong and aggressive. The demand of society toward men and women are different, which create two different ways of behavior.
I claim that differences between genders are the result of surrounding society. From an early age, boys and girls are treated differently by their parents. The influence of the environment can also be observed in the way boys and girls think and speak when they become teenagers. As they become adults, the impact of society on the behavioral differences becomes vivid and result in widening the gap between both genders.


   


Everything Related to the Coca-Cola Company

Founded in 1886 in Atlanta, Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. It is also the world’s most inclusive brand and company.

It has already ventured regionally out of Atlanta to other states of United States since the late 19th century and its signature contour bottle was first manufactured in the early 20th century to distinguish themselves and assuring the genuine Coca-Cola. Though the company grew rapidly and roared into some European countries during the 1900s, its presence worldwide grew swiftly only after World War II.

Year after year, the company has been discovering new foreign markets to bring higher profits as to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong competition with Pepsi-Cola, Coca-Cola wants to reduce its dependence on United States market, which is their similar domestic market, as to reduce its risk and increase its global market share by going international. Presently, the company has already reached six billion consumers in nearly two hundred countries.

Coca-Cola Company has been very successful in international marketing effort. Aggressive advertising, branding and market segmentation have played an important part in the success. It has portrayed itself as fun, playfulness, freedom, lifestyle and the international appeal of Coca-Cola was embodied by a 1971 commercial, where a group of young people from all over the world to a hilltop in Italy to sing “I’ll like to buy the world a Coke”.

The company has been sponsoring big events, like Olympics, Sea Games, FIFA Cup, International Film Festivals all over the world to create awareness, credibility and to brand itself as world-class company. It also makes big donations to organizations, charities and involvement in the communities. These activities have aided Coca-Cola in creating a positive image and consumers’ perception toward the company.

Though the company makes the world its target market, segmenting by diverse consumer preferences would still required to help Coca-Cola to serve the consumers better. As different segments of different countries have various preferences or cultures, Coca-Cola tried to expand with new flavors, brands and even reduced the sugar contents in its Coke, to suit all the different segments. This often increases the acceptance of new drinks that are specially designed for them.

Coca-Cola entered foreign markets in various ways. The most common modes of entry are direct exporting, licensing and franchising.

Besides beverages and their special syrups, Coca-Cola also directly exports its merchandise to overseas distributors and companies. Other than exporting, the company markets internationally by licensing bottlers around the world and supplying them with the syrup needed to produce the product.

There are different types of franchising. The type that is used by Coca-Cola Company is manufacturer-sponsored wholesaler franchise system. It is very comparable to licensing but the only difference is that the finished products are sold to the retailers in local market.

Foreign environment factors have influenced the Coca-Cola’s strategies in international marketing. Culture has a tremendous effect on people’s preferences and perception. Language is one of the aspects of culture that marketers must take care of, in term of translating product name, slogans and promotional messages so as not to convey the wrong meaning. Coca-Cola did not look much into this aspect when entering into the markets of countries like China and Taiwan as the literal translation of Coca-Cola in Chinese characters mean, “bite the wax tadpole”.

Political structure and legal considerations also have impinged on Coco-Cola Company’s strategies. Governments of some Arab nations boycotted Coca-Cola’s products due to a political dispute and discontented with the company for maintaining distributors in Israel.

Changes are necessary in international marketing for consumer’s products, as it is important that the products suit one’s taste, preferences and fulfill one’s needs. Coca-Cola has continued changing, improving and developing new drinks to appeal to local tastes.

After discovering that Coke did not appeal as much to Japanese consumers, Coca-Cola developed over 30 new drinks for the Japanese market, which inclusive of Asian tea, English tea, coffee and fermented-milk drink.

In China, Coca-Cola has also begun the similar strategy of introducing beverages developed for the taste buds of local market. It launched a fruit juice drink called Tian Yu Di (Heaven and Earth) specifically for the Chinese market with planning of introducing the market with a Chinese iced tea and soy milk drink.

Being flexible and willing to change to satisfy consumers’ needs, has enabled Coca-Cola to exploit the economies of scale that was gained by its global marketing and at the same time making its products appeal to local taste, which these have earned the company an enormous profits quarterly.

As Coca-Cola has expanded over the decades or even nearly a century, the company has benefited from the various cultural insights and perspectives of the societies in which business is done. No doubt of the remarkable experience it has, it is still very committed to local markets, to paying attention to what people from different cultures and backgrounds like to drink, and where and how they like to drink it, to remain competitive and to develop more new drinks to satisfy its markets.

Now, the estimated brand equity of Coca-Cola is $84billion, market share of more than 50 percent in beverage industry globally and about 70 percent of its income comes from countries outside United States. Every 10 seconds, 126,000 people in the whole world, choose to reach out for one of The Coca-Cola Company brands, and it is the company’s mission to make that choice exciting and satisfying, every single time.

Not only to make great drinks, Coca-Cola is also determined to contribute to communities around the world through its commitments to education, health, wellness, and diversity and consistently shaping its business decisions to improve the quality of life in the communities in which the company do business.
Does knowing we are going to die help us to live? How?

We often take our lives for granted especially when we're young. We think we're going to live forever. But, from one moment to the next, nobody knows what will happen. A person could be alive and well one moment and dead the next, this shows the value of life and the uncertainties of death. Death is the “great unknown,” and that's why it's so frightening. Also, we perceive the inevitability of death long before it happens, which can be worrying, even tormenting. This fear and suffering keeps us from thinking seriously about death as it impedes our happiness. We need to know how to do this, how to live in freedom, not being imprisoned by the future and not being carried away by things in the present. When we can live our daily life deeply and genuinely, we begin to feel free and are able to live; we can see the true nature of life, we arrive at a great freedom with in you and freedom is the essence of happiness.

All of us are equal as far as life and death are concerned; we are all going to die. So it is very equal, death will happen to everybody. Everyone has to die however, before we die, can we live properly? Properly being living life and enjoying life, not being sucked in by your surroundings and thought. I am determined to live properly until I die. If we are going to die, then we have to live the best we can. If we don’t live the best we can why should we live? You are given an extraordinary thing, which is life, and you should use it to fulfil everything you desire, that is how life should be lived. The saying, “To live well is to die well,” takes on great meaning. If our life is filled with being caught in the restraints of pain and suffering, then our life doesn’t have the same kind of meaning as if we live in freedom. Knowing that we have to die, I am determined to live my life properly, deeply. If we aren’t able to live with peace, joy, and freedom before we die, then we live as if we are dead already.

Hearing the doctors’ words, “You have cancer, you may live for six months.” This completely overwhelms the listener. The fear, the idea that I’m going to die in six months takes away all peace and joy of living life. Before the doctor tells the person they had cancer, they had the capacity to enjoy themselves with their friends. However, once the doctor informs them of the tragic news, they have lost all the capacity to sit and enjoy a cup of tea, or enjoy a meal, or watch the stars, because they are so afraid of the moment when they will die. The inevitability of death, takes away all our freedom. Accepting that death is something that comes to everybody will reduce your suffering.

Mohandas Ghandi, spoke openly about how to live life: “Do not pursue the past. Do not lose yourself in the future. The past no longer is. The future has not yet come. Looking deeply at life as it is in the very here and now, the practitioner dwells
in stability and freedom.” Many of us are caught up thinking in the past. The past is no longer there and we compare it with the present, we say that the past was more beautiful than the present. However when those past moments were lived we didn’t really value them at the time. We were always running after the future and now if we were taken back to the past, we would do the same. Our fear is our projections we have of the future tomorrow. Maybe this will happen, or that will happen, we project it like that. That is what makes us afraid. Fear does not occur naturally. Fear comes from our thinking. Our thinking that this will happen tomorrow, that will happen tomorrow. Notice the future is something that is not yet there. Because the future is never there, once it’s there it’s the present.

We must be diligent today to not wait until tomorrow is too late. As the great Nelson Mandela said “ There is only today, let us do the best we can do today. People have given us all the conditions for practicing mindfulness, and yet we don’t do it, we say we’ll do it tomorrow we needn’t do it today. But tomorrow’s too late, because of impermanence.” Death comes unexpectedly. One can’t bargain with death, we cannot make a deal with death. Our challenge as people is to improve ourselves to live happy, fulfilled lives. In doing so we are guaranteed that when our time comes we will die happy. Therefore death becomes something, which stimulates us, motivates us, to help us live in solidity and freedom.

HEALTH ESSAY

What is Cardiovascular Disease? How may it be prevented and to what extent is heart transplant surgery a sensible solution to the problem of Coronary Heart Disease?

Cardiovascular Disease, or CVD, is Malaysia biggest killer, responsible for 40% of premature deaths in Malaysia.

CVD is a comprehensive term for several afflictions of the cardiovascular system - the heart and blood vessels of the body. These afflictions are Coronary Heart Disease (CHD), Atherosclerosis and arteriosclerosis, Angina, Coronary Thrombosis and Myocardial Infarction and Stroke.

Apart from the high mortality rate - it is estimated that CVD kills 140,000 people a year under 75 years old, chronic heart disease causes incapacitation, suffering and pain in many of it's victims. Much heart disease is also self-inflicted and therefore avoidable.

Atherosclerosis and Arteriosclerosis

The underlying cause of CHD, strokes and other diseases of the blood vessels is usually atherosclerosis. Atherosclerosis is caused by the build up of cholesterol and other fatty substances in walls of arteries. Firstly the deposits form small streaks on the endothelium of the artery, but gradually build up to form patches known as atheromatous plaques. The deposit is called an atheroma and causes the arterial walls to thicken, hence narrowing the lumen of the artery.

The onset of an atheromatous plaque may be caused by some physical damage to the artery, sometimes caused by high arterial pressure - hypertension. Smooth muscle cells proliferate at the site of damage and then lipids and cholesterol are deposited from the blood. The cholesterol deposited in the walls may be attacked by free radicals released by phagocytes which may slow down the passage of low density lipoproteins which carry cholesterol back into the blood with the result of increased deposition of cholesterol.

Atheromatous plaques roughen the lining of the artery and disturb the flow of blood, which can stimulate the formation of a clot known as a thrombus. When blood comes into contact with fatty and fibrous tissue, platelets stick to the roughened surface and release clotting factors called thromboxanes. In healthy arteries the amount of thromboxane and prostaglandin is balanced, but in damaged arteries the balance is upset because the endothelial cells lining the artery are damaged so blood clots form.

This can block the blood vessel it is forming in, or small pieces known as emboli can break off and travel through the blood vessels and jam at any narrow point in the system, causing a restriction of blood flow to the affected area.

Another process - arteriosclerosis is also associated with atherosclerosis. Arteriosclerosis is the deposition of fibrous sediments in damaged areas and calcium is also deposited, leading to calcified plaques. Fibrosis and calcification cause the artery wall to harden and loose it's elasticity. These hardened arteries are more prone to rupture and are also liable to initiate development of a thrombus, particularly if the atheroma breaks through the endothelium of the blood vessel.

The artery walls become weakened by plaque, if the weakness causes the artery to stretch the artery may rupture causing a haemorrhage known as an aneurysm.

Diagram showing how atheromatous plaques can cause a blood clot to form.

Coronary Heart Disease (CHD)

CHD, also known as Ischaemic Heart Disease (ischaema - reduction of blood supply to a tissue) is a disease of the two coronary arteries supplying the heart muscles with oxygenated blood and nutrients. CHD causes damage to these arteries by blocking the lumen of the vessels with plaques which leads to damage to the heart as it becomes deprived of oxygen therefore causing the heart tissue to become oxygen starved.

The consequence of this is that part of the heart becomes deprived of oxygen and therefore dies as it is being effectively suffocated unless an interconnecting blood vessel can take over the supply.

There are two forms of CHD - angina and myocardial infarction.

Angina

As the coronary arteries are not supplying heart muscle with a sufficient amount of volume they are respiring anaerobically. This causes a build up of lactic acid and the muscle cramps causing pain in the centre of the chest which radiates out to the neck, jaws and arms and back. Even gentle exercise such as climbing stairs or walking across a room may bring on an angina attack. Difficulty in breathing, sweating and dizziness may also occur.

Angina is a chronic disorder rather than an acute disorder, it is one of the symptoms of CHD and can be treated with vasodilators such as amyl nitrate and nitro-glycerine which cause veins to dilate, reducing the amount of blood returning to the heart therefore lowering its work load. Beta blockers have been used to block the sympathetic nervous stimulation of cells called beta-receptors in the heart and blood vessels, thus reducing the heart rate to about 60-64 bpm. The lowered rate reduces oxygen consumption of the heart by about 20%.

Coronary Thrombosis and Myocardial Infarction.

Coronary thrombosis is the blockage of a coronary artery by a thrombus. If a coronary artery becomes blocked by a thrombus or embolus, heart muscle will become starved of oxygen leading to myocardial infarction (heart attack). The area deprived of blood, hence oxygen will become damaged and die.

Severe damage to the heart results in a reduced cardiac output (less blood is pumped out in a given time) and a build up of blood in the veins increasing their blood pressure. When the heart does not pump out blood as fast as it arrives heart failure is said to occur - the heart is not working as efficiently. Infarction on the left side of the heart causes a build up of blood in the pulmonary veins, fluid leaves the blood and enters the lungs causing difficulty in breathing and poor oxygenation of blood. Infarction on the right side causes build up of blood in the veins of the body causing oedema due to back pressure on the capillaries.

Strokes

A stroke is known medically as a cerebro-vascular accident, it is a sudden interference with the circulation of arterial blood to part of the brain. A lack of oxygen to the brain will usually cause some permanent damage as the brain tissue is being starved.

There are two main types of strokes, cerebral thrombosis and cerebral haemorrhage. A blood clot may develop on a atherosclerotic deposit in a major cerebral artery, this is known as cerebral thrombosis and is the cause of about 25% of strokes. About 75% of strokes are caused by a haemorrhage of a cerebral artery which may be caused by excess blood pressure or the artery becoming weakened by atherosclerosis.

The effects of a stroke depend on the extent of damage to the brain and what areas of the brain have been damaged. As the brain is sectioned into different parts according to their function, a stroke in one area will cause a different effect on the sufferer than a stroke in another section. The brain has remarkable recovery powers and areas next to the damaged areas are able to undertake the activities of the damaged areas.

Prevention of CVD

CVD is a long term degenerative disease and people must be made aware of the complications of an unhealthy lifestyle early to try and educate them towards a healthy lifestyle. It has long been considered that CVD is a self inflicted disease because the lifestyle led by sufferers has influenced the onset of the disease.

The main risk factors that can lead to CVD are as follows:

Diet

A diet that is high in saturated fats causes a rise in blood cholesterol. In countries such as Japan where CVD is relatively rare, lower fat intakes and lower blood cholesterol are found than is typical of people in Britain. The amount of blood cholesterol is influenced mainly by the amount of saturated fats in the diet rather than the amount of cholesterol. This increases the deposition of cholesterol in the arteries leading to the formation of atheromatous plaques which are the underlying cause of CVD.

Hypertension

Hypertension, or high blood pressure, is associated with stress, smoking, obesity, excessive alcohol consumption and lack of exercise.

Long term hypertension places an extra strain on the heart and cardiovascular system making it work harder, speeds up the development of atheromatous plaques and increases the chances of suffering from angina, myocardial infarction or stroke. Hypertension may lead to heart failure, which occurs when heart muscles weaken and are unable to pump properly.

A blood pressure of 170/100 increases the chance of dying from CHD twofold compared to that of men with a normal blood pressure of 120/80.

Smoking

Smoking cigarettes has both a harmful effect on the respiratory system as the cardiovascular system.

Carbon Monoxide and nicotine are both toxic to the endothelium of arteries and therefore make the penetration of cholesterol plaques easier causing atheromatous plaques.

Carbon monoxide reacts irreversibly with haemoglobin to form carboxy-haemoglobin. This decreases the volume of oxygen carried in the blood and will therefore induce angina attacks.

Nicotine causes a higher concentration of fibrinogen which stimulates the clotting of platelets thus increasing the chance of developing a thrombus in an artery as the platelets are stimulated to stick to the surface of the endothelium.

Nicotine increases blood pressure and heart rate, but also constricts the blood vessels. This increases the chances of thrombosis especially stokes if the carotid arteries are effected as well as putting the heart under extra strain.

Atherosclerosis of peripheral arteries supplying the legs (also known as Beurger's Disease) causes crippling pain on walking and may lead to the death of tissues, subsequent gangrene which leads to amputation. More than 90% of sufferers of this condition have smoked at least 20 cigarettes a day for more than 20 years.

Physical Exercise

A lack of exercise will lead to a weak heart with a low cardiac output as the heart muscle is rarely exercised. Like any other muscle, exercise will increase the strength of the heart muscle and will enable a larger stroke volume to occur, therefore the heart doesn't need to beat as fast to pump as much blood around the body.

Lack of exercise will increase the risk of CVD because the heart is working much harder to pump blood around the body, therefore is being put under extra strain as with hypertension.

Gender

Men are twice as likely to suffer from CVD than women. Testosterone has a harmful effect on the cardiovascular system and pre-menopausal women produce oestrogen which protects against CHD. Post menopausal women tend to have an increase in blood fat levels, so the risk of developing CVD increases, but treatment with hormone replacement therapy will protect the body again from CVD. Although men cannot help their gender, to lower their risk they should make extra considerations about diet, exercise and smoking.

Stress

Leading a stressful lifestyle may increase the risk of heart attacks and angina attacks. Stressful lifestyles are also often coupled with lack of exercise (sedentary jobs in offices), smoking, excessive alcohol intake and poor diet.

Genetic factors

Heart disease has an inherited component, the more close relatives you have who develop heart disease, the more likely you are to suffer too. The main reasons that CVD runs in families is that it has a genetic component - such as certain genes that may increase the risk of developing atheromatous plaques. The second reason is that families share a common environment such as diet and being in an environment with smoke from cigarettes.

Treatment for sufferers of CVD

Heart Transplants

With organs such as the heart, transplantation is used only if the alternative to early death. Close matching organs are therefore sometimes difficult due to the urgency of obtaining the donor heart. The demand for donor hearts is very high, with an estimated 400 people per million needing a heart or heart/lung transplant.

The surgical process of heart transplantation is relatively straight forward as the heart is a simple organ. The major medical problem is that of the body rejecting the heart, although immuno-suppressant drugs curb the rejection of the heart, few recipients of a transplanted heart live longer than 5 years after the operation. This is longer than the recipient of the heart would have lived without the surgery and there is a much improved quality of life and relief from pain, fatigue and breathlessness. The Immuno-suppressive treatment also could lead to infections such as pneumonia and the growth of tumours, damage to bones and body organs occurring very easily as the immune system is not working to full standards. These drugs must be taken for the rest of the person's life.

Due to the problems however, few heart transplants are carried out, there is also a great shortage of suitable donor hearts. The use of artificial hearts and xenographs from animals such as pigs are being researched into to for future heart transplantation methods. Transplants are also very costly to the NHS and donors may not always be available.

A better method may be to repair the heart with bypass operations - an autograft, if areas of the coronary artery have become blocked with atheromatous plaques. A vein from the leg is grafted on to the heart to bypass the blocked coronary artery. As the tissue comes from the same patient there is no need for immuno-suppressive drugs as the tissue is already genetically matched.

Diagram showing bypass of diseased coronary artery

An angioplasty may also be carried out which is the mechanical widening of the lumen of an artery affected by atheromatous plaques. A deflated balloon is attached to a fine catheter and inserted into the partially blocked artery. When inflated it stretches the lumen, widening it enough to increase the flow of blood and reduce the risk of a thrombus forming.

Although these surgical methods can alleviate the symptoms of CVD, after surgery the patient must also be willing to take care of their health with a good diet, stop smoking if a smoker and gentle exercise to experience the benefits of their operation. If not the whole operation was pointless as they will damage their 'fixed' body once again and be in no better health physically.